Are your emails failing to reach and resonate with readers? Maybe, you’re asking for too much information without offering enough value. Every time someone opens their inbox, they’re flooded with people asking them to do something. What do they get in return?
Today’s guest is Brendan Hufford from SEO for the Rest of Us. Brendan emailed thousands of subscribers to ask: What frustrates them the most about SEO? As promised, Brendan followed up by sending every person who replied a custom video response. Was all his hard work worth the thoughtful effort?
Some of the highlights of the show include:
Stay in School: Transition from being a teacher to helping clients learn SEO Bright Idea: Utilize unique video content on what people care about Incentive: How to get people to reply to emails and build relationships Numbers Game: Subscribers in traffic are costs; make money on sales Timeline: About 50 videos made, each taking 10 minutes equals 500 minutes Replies and Responses: Quantify what it’s worth by understanding content Primary Pain Points: People are struggling, whether they're in-house or with clients Begging for backlinks, whether you're on the giving or receiving end Creating solid content strategy, not repurpose copycat content Free Time/Money: Resources are free, and there are no secrets to SEO writing SEO Framework: Intent, Asset, and Medium (IAM) SEO Roadmap: Build foundation and structure Value Proposition: Suffering from email fatigue, due to lack of human contact? Results: Immediate engagement and affinity with people on your email list
Links:
Brendan Hufford SEO for the Rest of Us Flipped Lifestyle with Shane and Jocelyn Sams Miles Beckler Ahrefs Loom CloudApp SEMrush Podia Joel Klettke (Copywriter) Ben Sailer on LinkedIn CoSchedule[Best of Season] AMP075: Getting 10x Results From Your Content With Garrett Moon Of CoSchedule
[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome
[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs
[Best of Season] AMP085: How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal
[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.io
[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers
[Best of Season] AMP 056: How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork
[Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro
[Best of Season] AMP 144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule
AMP 272: The Content Planning Blueprint You Need for Success With Vassilena Valchanova
AMP 271: How Can Marketers Win at Content Distribution in 2022 With Sarah Colley
AMP 270: The Top SEO Trends That SaaS Marketers Need to Know About in 2022 With Georgios Chasiotis From MINUTTIA
AMP 269: Understanding the HERO System to Create Better Video Ads With Matt Johnston
AMP 268: The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency
AMP 267: How to Productize Consulting Services and Differentiate Yourself in a Crowded Market With Max Traylor
AMP 266: How to Fix Invoicing Issues and Get Freelance Writers Paid on Time With Matt Saincome From OutVoice
AMP 265 - How to Use YouTube to Drive Real Business Growth with Adrian Lurie From Dragonfruit Media
AMP 264: How to Apply the Content Fuel Framework and Never Run Out of Ideas With Melanie Deziel
AMP 263: How to Hack Consumer Behavior Using ZMOT (Zero Moment of Truth) With Paul Mackiewicz
AMP 262: Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Mediafly
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