One thing that sponsorship professional’s fear, mostly those at rights holders, is a crisis; a situation that may see sponsors walking away from the organisation.
Let’s be clear, when we say “crisis” we mean an athlete or staff member brings the organisation into disrepute.
For those that are high profile rights holders, it almost feels like it is only a matter of time before a crisis will impact their commercial portfolio. How long can a sponsor put up with, or how bad does, a crisis need to be before a sponsor seriously considers whether their values are still aligned?
In a commercial world, particularly one where a rights holder may still be providing great ROI on the sponsorship, it can be a cloudy question.
It almost feels like it is only a matter of time before today’s, or this week’s, bad news story directly affects you and your sponsorships.
That’s why, knowing how to communicate with sponsors during a crisis, and being prepared for the inevitable crisis, is where the focus should be in quiet times.
In sports, two of the industry leaders, when it comes to crisis communications, are Jim Rocco and Isaac Benjamin, from PRCG | Sports. PRCG | Sports provides strategic marketing, public relations, and crisis communications services to owners, managers, athletes, and brands.
Jim and Isaac join the show to take us inside crisis communications in sponsorship.
We also hear from Daniel Collier-Hill, KORE’s Commercial Director – APAC, who has delivered part three, and his final part, of his part blog series which focuses on hacking sponsorship and he joins us to discuss the blog which looks at Perceived Value and Audience Segmentation.
Enjoy.
See omnystudio.com/listener for privacy information.
14 Hand Picked Pieces of Sponsorship Advice and Insights Re-run - Host's Choice- Ep 129
Inside Burger King's Sponsorship of Stevenage FC Re-run - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 128
Inside Creativity in Sponsorship Re-run - Misha Sher - MediaCom - Ep 127
Inside Sponsorship at UFC – Nick Smith - Ep 126
Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
Inside Sponsorship at Shell V-Power Racing Team – Nigel Calder - Ep 124
Inside Sponsorship at Miami HEAT – Jessica Geymayr - Ep 123
Inside Sponsorship at Las Vegas Raiders – Howard Christian - Ep 122
Inside Sponsorship at San Francisco 49ers - Cameron O'Toole - Ep 121
Inside Sponsorship at New York Red Bulls - Jordan Iannuzzi - Ep 120
Inside Sponsorship at Toyota - Dedra DeLilli - Ep 119
Inside Sponsorship at Heineken - Thomas Mulders - Ep 118
Inside Sponsorship - Best Bits of 2022 - Ep 117
Inside the Sponsorship Employment Market - Jonathan Harris - SRI - Ep 116
How to be Innovative and Creative in Sponsorship - Adam Ferrier - Thinkerbell - Ep 115
How Brands Can Optimize Their Sponsorship Portfolio - Scott Tilton - KORE Software - Ep 114
2023 Planning Considerations - Dan Collier-Hill - MediaCom - Ep 113
Inside Disabled Athlete Sponsorship - Ryan Neiswender - Paralympian - Ep 112
Inside Rugby Australia - James Durbin - Chief Commercial Officer - Ep 111
14 Hand Picked Pieces of Sponsorship Advice and Insights - Host's Choice- Ep 110
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