Secret Leaders with Dan Murray-Serter
Business:Careers
Christie Ellis founded one of the first human quality pet food companies, The Healthy Pet Gourmet. Her aim was to revolutionise how we feed our pets by helping them live longer and happier. She was going to build the next IAMS.
The press went mad, customers loved it. She was on World News Tonight, the Today show, and top-end magazines. She had high profile clients, one who designed her kitchen for all her pet food. On paper, the business was doing well. The product was selling, and then Whole Foods expressed interest in stocking it.
But the business failed… Why?
Listen to find out.
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My Favourite Failure: Make Yourself Redundant - Andy Brown
The Algebra of Wealth - Scott Galloway
My Favourite Failure: The Great Underwear Fiasco - Joel Primus
Become Unstressable - Mo Gawdat and Alice Law
My Favourite Failure: One Founder's Journey to Sobriety and Success - Jim Frawley
Resident Advisor: Bootstrapping a Global Music Empire - Nick Sabine
My Favourite Failure: How a Navy SEAL Transforms Failure into Opportunity - Alden Mills
Everything you need to know about building a personal brand - Chris Donnelly
My Favourite Failure: The dangers of diversification - Emmanuel Arnaud
Jake Humphrey- Is High Performance Really About Achievement?
My Favourite Failure: How Knockoffs Killed the Leisure Suit Revolution - Jerry Rosengarten
Become an expert in uncertainty (w/ Sam Conniff )
My Favourite Failure: Balancing Parenthood and Entrepreneurship - Alyson Caffrey
Mastering the Art of Communication ( w/ Charles Duhigg )
My Favourite Failure: How to fail without getting knocked out - Tom McLeod
A Founder's guide to navigating the law (w/Daniel van Binsbergen)
My Favourite Failure: Giving up my dream opera career - Caroline Dowd-Higgins
The simple path to great strategy: Alex Smith
My Favourite Failure: We built something our customers said they wanted- Jessica Dante
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