How do you life-proof, recession-proof, and algorithm-proof your jewelry business?
Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.
If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people.
I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!
I talk about:
Driving sales to your website in your sleep
Training your customers to buy from you online
Why you need to give customers a reason to shop from you online or you’re wasting your time and energy
More strategies to ensure your business isn’t “fragile”!
I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!
Join me on Thrive by Design for podcast episode 465!
Here are the resources mentioned in the show:
Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)
Apply For Early Bird Enrollment to Train Your Customers To Buy Online
The Desired Brand Effect
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xo, Tracy Matthews
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Episode 470B: How to Know When You’re Done — And What to Do Next
Episode 470: How to Double Your Online Sales in Half the Time
Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!
Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth
Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)
Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less
Episode 466: What's Working in 2024 to Increase Your Website Traffic
Episode 464: How to Increase Your Perceived Value With Packaging Design
Episode 463: The Enneagram And Your Business with Hillarie Kay
Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers
Episode #461 The Power of In-Person Events for Small Business
Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths
Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon
Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch
Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman
EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea
Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald
Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee
Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett
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