29. Edu-selling: Sales That Feel Darn Good

This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. 

And, on a more personal note, I tell a few stories about things I bought that felt really icky - like  the time I got got by a $6,000 coaching program I had no business buying (and only made $100 from what I learned in it lol).

This is a 'good, bad, and ugly' episode that you'll want to take notes on!

Key points covered in episode:

• What edu-selling is and why it makes people feel good about giving you their money
• Why my realtor who has sold millions of dollars doesn't consider herself a salesperson (and what that means for your business)
• The coaching program horror story that shaped how I sell everything
• Why renaming your discovery call could change the entire energy around it
• How to use copy to smooth the sales process

Additional resources mentioned:

• Episode about pricing transparency
• Submit a copy confession
• Trust recession episode

Connect with me:

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• LinkedIn
• Website

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