The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online bu...
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Episode List

30. The Most Common Copywriting Mistakes in Q1 2026

Mar 30th, 2026 7:00 AM

In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So she's bringing it to the podcast.This episode covers nurture emails, freebie copy, and the sales page vs. checkout page confusion that came up after her Funnels 101 series. Samantha breaks each one down with her signature blend of specifics, story, and zero patience for vague advice.What You'll Learn:What your nurture emails should include (and the one thing every single email needs, no exceptions)Why your freebie is probably really good, and also quietly costing you clientsThe actual difference between a sales page and a checkout page, explained with lifting shoes and her own websiteHow assertive copy builds trust faster than any other tool in your arsenalWhy copy that says what something "isn't" is confusing your readers right out of your funnel Resources Mentioned: Funnels 101 series (start here!)My fav lifting shoes Hire Samantha for an hour through Can You Write This For Me: https://canyouwritethisforme.comGrab my stickersConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

29. Edu-selling: Sales That Feel Darn Good

Mar 23rd, 2026 7:00 AM

This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. And, on a more personal note, I tell a few stories about things I bought that felt really icky - like  the time I got got by a $6,000 coaching program I had no business buying (and only made $100 from what I learned in it lol).This is a 'good, bad, and ugly' episode that you'll want to take notes on!Key points covered in episode:What edu-selling is and why it makes people feel good about giving you their moneyWhy my realtor who has sold millions of dollars doesn't consider herself a salesperson (and what that means for your business)The coaching program horror story that shaped how I sell everythingWhy renaming your discovery call could change the entire energy around itHow to use copy to smooth the sales processAdditional resources mentioned:Episode about pricing transparencySubmit a copy confessionTrust recession episodeConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

28. Copy And Confidence Goals for 2026

Mar 16th, 2026 7:00 AM

Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy.In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year. Hear what's really on her bingo card in this episode!Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

27. What Copy Goes in Ads - Funnels 101

Mar 9th, 2026 7:00 AM

This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend). Melissa digs in to what copy goes where in your ads so that you can write high-converting ads that sound like you, but convert better.You can find Melissa and Litchfield media:On ThreadsOn their websiteConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

26. What to Write In Your Nurture Emails - Funnels 101

Mar 2nd, 2026 8:00 AM

In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails.Nurture emails are the messages sent outside of launches or promotions to keep an email list engaged, warm, and ready to buy. Samantha explains why nurture emails are essential for maintaining trust, improving deliverability, and ensuring that future sales don’t feel abrupt or forced.She introduces a simple framework for writing nurture emails when inspiration feels nonexistent. Instead of overthinking storytelling, Samantha encourages business owners to focus on five core angles: who they help, what they offer, where and when their audience is in life or business, and why their work matters. Each email only needs to answer one of these questions clearly and intentionally.The episode also covers how storytelling naturally fits into nurture emails using a problem–decision–outcome structure, making emails easier to write and more relatable to readers. Samantha emphasizes that nurture emails are not anti-sales. In fact, consistently positioning offers inside nurture content makes future conversions easier and more natural.Finally, she explains how nurture emails keep brands top of mind, even when subscribers aren’t ready to buy immediately. While every email won’t generate revenue, consistent nurture emails ensure that when the timing is right, the reader knows exactly who to turn to.This episode is essential listening for service providers and creators who want to sell more without relying solely on launches.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

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