S3 Ep5 - Leaving a 9-5 to launch a running brand, overcoming doubt & addressing the lack of female-founded brands in sport with Alice Bugeja

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This month’s guest is the wonderful Alice Bugeja (@Aliceroserunner on instagram). Alice is the founder of mileoff, a running wear brand on a mission! To make the best performance wear for women in the world & to dare women to dream bigger. mileoff may well take over the world - and I can’t wait 👟☁️

Alice developed her brand over two years around her 9-5 before taking the leap in March this year and hasn’t looked back since. A viral video led their iconic vest becoming a highly coveted item, with creators & runners alike showcasing mileoff. Alice & mileoff’s collections sell out in minutes.

Alice shares an honest view as a solo founder, the source of her inspiration & how women are the driving force behind mileoff & every design (we need pockets!!): from being barred from marathons just 60 years ago to the lack of funding for female-owned brands there is still so much progress to be made.

What may come as a surprise to you in this episode, is that Alice doesn’t drink coffee, and not that much tea (living in Dubai & a hot climate is not really conducive to wanting a hot drink!) but she does have a mug which has been a big part of her story.

The one & ONLY:

1.Alice’s Dyson mug - a leaving gift from her colleagues 

Some of her quick fire favourites! 

👟Marathon destinations: Spain (Ibiza), Tokyo, New York 

☕️🍪Favourite pairing: custard creams 

🤝 💍Dream brand partner for mileoff - D Louise jewellery 

🏝️ Desert Island people: Grace Beverley, Phil Knight, Jamie Oliver 

🎙️Working Hard - Grace Beverley , Aspire with Emma Grede, Ladies who Launch - Rochelle Humes, Sweat Equity - Alex Garcia & Brian Blum, How to Fail - Elizabeth Day , Mel Robbins, Diary of a CEO - Stephen Bartlett

Available on all platforms now to listen (Spotify/Apple podcasts) or watch (Spotify/YouTube). 

We always love to hear what you think so please let us know ☕️💗

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