Professional Services Growth and Marketing
Business:Marketing
So many of my mentors have taught me that it is much easier to sell to and grow your business through your existing customers. I agree completely. Just look at how much emphasis is placed on CX. Think about those businesses you frequent and you'll see it's because they treat you well and you, in turn, spend lots of money with them.
I've seen this happen in my business. At least 75% of my clients are a result of referrals from other clients and former clients. You may have heard me mention it recently in my episode about how I grew my business.
It’s common to chase after new clients to the neglect of existing clients so let's think about them today. In terms of growing your business through existing clients, I want to give you two main strategies. 1. Referrals from existing clients and 2. New Services that offer value to your existing clients.
Resources mentioned:
Podcast Roadmap - https://dannyozment.com/roadmap
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My Recommended Resources - https://dannyozment.com/resources
Welcome to Professional Services Growth and Marketing
167: 2023 State of Podcast Guesting Report with Tom Schwab
166: RedCircle founder Mike Kadin
165: How to get booked on podcasts part 2
164: How to get booked on podcasts part 1
163: Private Podcasts with Nora Sudduth of Hello Audio
162: Premium Content and Membership Sites
161: The State of Podcasting in 2023
160: Batch Recording Your Podcast Episodes
159: The Truth About Monetizing Through Advertising and Sponsorships
158: Filler Words and What To Do With Them When Editing
157: Podcast Editing Techniques and Philosophies
156: Why Your Podcast Cover Design Matters
155: Authenticity in Podcasting is Important
154: Better vocal health for podcasters
153: Boost Your Creativity
152: Proximity Blindness
151: 3 common questions I get
150: Repurposing your podcast episodes
149: Podcast Types, Formats, and More
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