Hashtag Authentic - for creatives, dreamers & business owners online
Business:Marketing
WHAT WE TALK ABOUT
* The often-underestimated importance of being “politely persistent”
* Starting a blog and Instagram before you become an expert (practising in public), as a way to find clients after you graduate
* The way Kimberly used Instagram not only as a photography portfolio but also as a way to train her writing voice ahead of writing her book, alongside her blog writing
* The value of receiving immediate feedback on Instagram to hone our marketing skills: we immediately learn what works and what doesn’t, based on people’s responses
* A burgeoning shift of women taking up space and creating businesses, that is reshaping our ideas of what it is to be a leader, what a CEO is, and what “sales and marketing” should look like
* The historic under-valuing of creativity in the mainstream, and particularly in business (creativity is not perceived as productivity, and productivity is how we measure our worth), and how creative people (often women) are forging important changes to that attitude
* Kimberly’s fabulous words, like a rallying cry, which someone needs to put on Pinterest! “Creativity is joy. Creativity is being alive.”
* The highs and lows of pitching a book to publishers and agents (and recovering from rejection)
* Using our public platforms to hold ourself accountable to pursuing our creative dreams
* The awful summer of 2020, and Kimberly’s personal and professional turning point after reading the rather grim statistics around the number of women of colour who get book deals, and what they get paid…
* The importance of investing in ourselves (even to putting our money where our mouths are!)
* The nuts and bolts of self-publishing… beautifully (and being the CEO of your book)
* Kimberly’s advice for anyone who is seeking the courage to follow their dreams
LINKS
My Instagram class The Insta Retreat
* Kimberly’s Instagram, @thelittleplantation
* Her book, Creative Food Photography
* Her podcast, Eat, Capture, Share
* Kimberly’s blog, with lots of resources on self publishing and food photography
* Sara’s podcast interview with Fiona Humberstone
* For self-publishers, Kimberly recommends The Book Launch Show podcast with Tim Grahl
* More about Clubhouse, a live, audio social media app, currently invitation only
A Beginner's Mindset to Instagram, with Katie Pulsifer
Introducing: The Substack Soirée Podcast
Staying true to your unique identity, with Katie Leamon
Downsizing, decluttering and still creating content with Hannah Bullivant
Being afraid of NOT doing it, with Lisa Francesca Nand
The Power of Story in the Creative Process with Susan Mar
When Social Video meets Journalism , with Sophia Smith Galer
Why you need to join Substack with Farrah Storr
Why niching on Instagram is (generally) bad advice
Radical contentment, with Jamie Varon
The magic found in true community, with Gina Bianchini
Minimalism and Simplifying Life with Jessica Rose Williams
Finding your path with Maria Wigge
Writing for reaction, with Natalie Morris
A life that feeds what you need, with Rebecca Schiller
Live coaching calls from the Insta Retreat
Finding your ‘techquilibrium’ with Becca Caddy
“On the human spectrum” with Katherine May
Being a multi-hatted freelancer, with Anna Codrea-Rado
The Dangers of People Pleasing, with Sally Hardie
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