“Perfection is disguised as insecurity”
Chris joined Tanner Green on the RevSpot podcast to share insights from his business experiences and highlight how he differentiates his personal brand from his company's brand, the changes in marketing roles, and lessons learned from successes and failures.
Chris explains how Refine Labs is reshaping B2B marketing by treating it as a key driver for revenue, not just for generating leads. He talks about the importance of learning from small failures and compares the strategies for coping with stress and expectations in both sports and business. He also discusses the concept of signal-based selling and measurement and gives details on how Passetto is attempting to combine account suitability with actual buyer interest in the B2B market. They wrap up with a series of rapid fire questions.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast
RV 183 - The Disconnect Between Revenue Leadership and Finance in B2B | Go To Market Live Episode 18
RV182 - Expert Session: Demand Creation that works requires Messaging Validation
RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17
RV180 - Achieving Objective Attribution Measurement | Attribution Nation
RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
RV177 - The Future of Revenue: Signal-Based Go-to-Market Strategies
RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker
RV175 - The Power of Signals in Go-To-Market Strategy | Go To Market Live Episode 15
RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders
RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14
RV171 - What Matters in B2B Marketing in 2024
RV170 - Hunting is Dead | Pusching Limits
RV169 - The Changing Financial Dynamics of B2B SaaS and Tech Companies | Go To Market Live Episode 13
RV168 - Unlocking the Power of Signal-Based Selling | Go-To-Market Mavericks
RV167 - The Future of B2B Marketing | Qualified Pipeline Summit
RV166 - MUST LISTEN: An Unfiltered Reflection on 5 Years of Entrepreneurship | Go To Market Live Episode 12
RV165 - Mental Health in the Revenue Race | Revenue Mind Podcast
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast