Social listening platforms are meaningless when it comes to young people today. Gen Z is hiding out in their digital campfires on Fortnite, Roblox and other hard-to-reach places. Mark Schaefer and Sara Wilson discuss how this new generation of tastemakers are re-defining community, marketing, and how we reach our customers.
The future of social listening
The Human side of AI
Big ideas from the marketing retreat
When to stop and start your content projects
Unraveling the global sports industry
A backlash against "purpose" in marketing
Getting started with AI for your business
The next generation of consumers is here
A new look at loyalty
My biggest business mistakes
Breaking all the rules of eCommerce
From Paycheck to Purpose: Why I Stopped Growing My Business
The freakiest podcast ever
The creator-based commercial strategy
The business case for Personal GPTs
Six pillars of our marketing future
The beauty of messy marketing
The generosity strategy
Scaling human-powered marketing
Gen Z Exposed
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