Michael Bosworth is the President & CEO of Next Generation Foods, a food business that markets and distributes locally produced foods in the Northern California area. Brent Lafollette, Martin Miller, and Robert James Woodry are 5th generation farmers and the founders of Premium Growers, a company that produces and sells a variety of flavored, premium roasted Oregon Hazelnuts. They are some of the many farmers who transitioned from being producers to direct-to-consumer retailers.
Michael joins me today to share his company’s humble beginnings. He explains how he puts a price tag on his products and how much of his farm is dedicated to retail. He also describes the benefits of going to food shows. Brent, Martin, and Robert discuss why they decided to start a hazelnut company. They share the effort it took to get their company up and running. They also describe the marketing process involved with their hazelnuts.
“It's incredible what you can learn about how people are using your products.” - Michael Bosworth
This Week on The Future of Agriculture Podcast:
The origins of Michael Bosworth’s company and how they transitioned from a farm to a food business. The first client who asked them to supply organic ingredients. Adding their margin and how the ingredient price and competition factor in. The percentage of farm production that goes to the food business aspect. Attending food shows and scouting for new food products to offer clients. The type of clients they like to work with. Brent's farming background and how he, Bob, and Marty founded Premium Growers Their hazelnut product and the processing involved before clients receive them. How they set up their business to be a direct-to-consumer type of company. How long it took for their business to become stable. The customer feedback they've received since they started.
Connect with Michael Bosworth:
Next Generation Foods
Connect with Brent, Martin, and Robert:
Premium Growers
We Are a Part of a Bigger Family!
The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today.
Join the Conversation!
To get your most pressing ag questions answered and share your perspective on various topics we’ve discussed on the Future of Agriculture podcast, head over to SpeakPipe.com/FutureofAg and leave a recorded message!
Share the Ag-Love!
Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag.
Learn more about AgGrad by visiting:
Future of Agriculture Website
AgGrad Website
AgGrad on Twitter
AgGrad on Facebook
AgGrad on LinkedIn
AgGrad on Instagram
FOA 191: Investing in AgTech Startups
FOA 190: The World's First Open Source Winery
FOA 189: Farmers Solve Their Own Problems Through Open Source Technology
FOA 188: FinTech Meets AgTech to Invest in Farmland
FOA 187: Peace Through Agriculture
Shark Farmer Podcast - Matt McCune Farmer-Storm Chaser
MidWest Farm Wives Podcast - The one where we live in abundance.
What the Farm Podcast - Shilow Bennett fitness body builder
Idle Chatter Podcast - Hot Rod Farmer: Failure is NOT an option for 2020 or any time!
FOA 186: 5 Trends for the Future of Agriculture
AgTech... So What - Stuart Austin on the tools for regenerative agriculture
AgTech... So what Podcast - Meet two of the farmer-led startups in the Farmers2Founders Bootcamp
Sharkfarmer Podcast - Andrew Rodriguez Football to Seed Corn
Idle Chatter Podcast - Hot Rod Farmer: Testing, testing.. When was the last time you checked the shop’s AC voltage?
Idle Chatter Podcast - Hot Rod Farmer: A spark of an idea! GM HEI Ignition
What the Farm Podcast - Hannah Roberts the future of ag education
Midwest Farmwives Podcast - The one where we meet.
Future of Agriculture Podcast - Commercial Greenhouses on Conventional Farms with Joe Swartz
Sharkfarmer Podcast - Merry Christmas
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money