How’s your messaging?
If you’re struggling with marketing your business and every time you sit down to write copy–any copy–feels like an epic slog because you don’t know what to say, you’ve got a messaging issue.
Everyone wants their marketing to connect with their audience, but if you’re unsure of what to say or not say, or you’re winging it every time, the problem isn’t your copy, it’s that you don’t know what your message is.
Distilling what you do into a consistent, clear, impactful message that is reflected in every piece of marketing you produce isn’t easy, but it will make your life–or the lives of anyone you hire for marketing help–easier once you figure it out.
To help us get there, I have the Communication Rebel herself, badass business owner Michelle Mazur.
Michelle works with brilliant business owners who are shaking things up, but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message.
She's the author of the 3 Word Rebellion and has been featured in Fast Company, Entrepreneur, and Inc. Michelle knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.
We chat about the problem with bro marketing, lament about the prevalence of online courses from people who did something once and Michelle helps clarify the difference between messaging and copywriting.
Tune into this episode to hear:
Learn more about Michelle:
Learn more about Pia:
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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