Melissa Dawn Simkins ’01 MS shares how her experiences in the Medill School of Journalism, Media, Integrated Marketing Communications’ IMC master’s program gave her an edge when the field of marketing was starting to shift. Her multidisciplinary approach led her to pioneer celebrity and influencer branding, which in turn helped transform the field of marketing and branding into what we know today. She also imparts the personal story that inspired her to launch Velvet Suite and the She-Suite to support women in the workplace and help them lead with purpose in work and well-being.
Shownotes:
Velvet Suite
The She-Suite
Episode 156: Rock and Roll Royalty, with Paul Korzilius ’76, Roland Mesa ’82, and Walt Versen ’77
Navigating the College Admissions World, with Julie Kelsheimer ’11, ’13 MMus
Recovering the Philosophy of the Self, with Adina Bezerita '17
’Cats in Sports Media, with Lisa Byington ’98, ’99 MS and Cassidy Hubbarth ’07
Telling Unheard Stories of Women’s Suffrage, with Ronny Frishman ’72
A Northwestern Life, with MaryAnn Ihejirika Marsh ’85
Love and Northwestern
Memoir, Family, and Truth, with Leta McCollough Seletzky ’98
How to Reinvent Yourself in Media, with Joey Skladany ’09
Lunch Tray Management, with Kathryn Hahn ’95 and Ethan Sandler ’95
Sports and Society, with Julie Kliegman ’13
Writing Your Reality (TV), with Toni Gallagher ’87
Chicago through Poetry, with Angela Jackson ’77
Episode 143: Navigating the News, with Bill Lord ’73
Telling History's Most Neglected Stories, with Marie Arana ’71
Making Marketing Authentic, with Kristian Alomá ’02
A Fireside Chat with University Trustee Ginni Rometty ’79, ’15 H and Northwestern President Michael Schill
Writing your own path, with Ayun Halliday ’87
Becoming a Poet, with Mary Jo Bang ’71, ’75 MA
APIDA Heritage Month Special Episode with Phil Yu '00
Create your
podcast in
minutes
It is Free
The Insightful Leader
Breakthroughs
One Book, One Northwestern: The Podcast
NorthwesternU