Demand & Ops Unboxed with Travis L. Scott
Business:Marketing
Demand Gen is a huge buzzword, yet many people are unsure what it is.
Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.
Here are some of the topics covered:
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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