Bokeh - The Photography Podcast
Business:Entrepreneurship
The primary purpose of your website is to convert visitors to customers. If it's not doing so consistently, it's time for change! Listen in to this conversation with Jeff Brown to learn how to update your website for higher conversion and business growth!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jeff's introduction (1:35)
What big principle can Jeff share to help photographers work more efficiently? (5:27)
What big idea helped enable the growth Jeff saw in his photography business? (10:15)
Why does Jeff think photographers tend to focus on the aesthetic of their website vs the goal of conversion? (15:40)
What are the 5 big ideas that will help photographers improve website conversion? (20:47)
1. Have 1 primary purpose and 1 backup purpose for your website
2. Communicate the benefits of hiring you vs just sharing pretty pictures
3. Delete the testimonial page
4. Include pricing on your website
5. Blog with the intention of showing up for indirect searches
Links:
https://thephotographersmentor.com
https://thephotographerssuite.com
https://surferseo.com
https://ubersuggest.com
https://hoth.com
#641: A Few Thoughts in Closing - Nathan Holritz
#640: How to Build an Adventure Photo Business - Roo Smith
#639: How to Create Reels to Promote Your Business - Alexandros Tzorouchof
#638: How to Have a Life During Busy Season - McKenzie Bigliazzi
#637: Marketing as an Introvert - Caitlin Wilcox
#636: How to Chase Your Dreams - Amelia Soegijono
#635: Freedom Through Associates - Jill Smith
#634: Brand Position Consultation - Clark Sanders
#633: To Niche or Not to Niche - Simon Yau
#632: SEO: The Importance of Topical Content - Cody McCracken
#631: How to "Find Yourself" - Nathan Holritz
#630: How to Launch Your New Website Quickly - Kelsey Christine
#629: How to Convert Pinterest Visitors to Clients - Meg Mohyla
#628: How to Create Better Candid Images - Charles Moll
#627: How to Get Reviews for Your Business - Misha Guseynov
#626: Marketing Beyond Social Media - Jane Goodrich
#625: How to Book More Destination Weddings - Lilly and Vic
#624: The Power of Slow Growth - Mary Marantz
#623: Important Life Lessons to Enable Business Growth - Madi and Micah May
#622: How to Build Your Business Using Facebook Groups - Olivia Smith
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