258 | How a Part-Time Podcast Built a Full-Time Client Pipeline

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Your podcast should be your best salesperson — not just another thing on your to-do list.

Orlando Wood grew his show from nine YouTube subscribers to 233,000 in just nine months, hit the Top 50 on Apple Podcasts, and now brings in more clients than he ever thought possible. In this episode, he shares exactly how his podcast became the most powerful sales tool in his business.

Topics Discussed:

Introduction (00:00)

Why Orlando started a podcast (01:36)

Where he started and learning the rules of podcasting (05:00)

Why he decided to rename the show (08:56)

The perfectionist trap that most podcasters fall into (10:52)

The guest strategy that drove growth (16:30)

YouTube collabs and leveraging guest networks (20:58)

Audio vs. YouTube: different audiences, different workflows (22:27)

Advice for business owners not seeing results (30:45)

Check out Orlando’s podcast on YouTube:

https://www.youtube.com/@KoobrikLabs

MORE FROM KEVIN:

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This episode was produced by Podcast Boutique ⁠⁠https://www.podcastboutique.com