In this episode we speak with Jo Gierke, Regional Director for USA & Canada at Boost Media. Jo covers off the importance of putting the client at the centre your product strategy, Best practice for leveraging your entire asset base to create a strong value proposition and ultimately why a diverse product mix offers a greater opportunity to serve clients.
Recorded by Stevie-Leigh Batiste at SoundsLikeButter
Edited, Hosted and produced by Joanne Helder
Music by Donyea Goodman at donyeamusic.biz/onlinestore
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Selling Niche Audiences
Creating a sales strategy
Moving the market
Creating winning presentations
Upping your “internal” sales game
Selling media to small business
Subjective Value: Avoiding a race to the bottom
Unpacking media agencies
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