The reason why I had the biggest book launch of my life, was because it was all about The Offer.
The offer is not just the product and not just a short landing page with a few bullet points about the product and a buy button.
As legendary Harvard Business School Professor, Theodore Levitt once said, “People don’t want to buy a quarter-inch drill – they want a quarter-inch hole.”
Check out my 8th book at https://DogpooBook.com
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Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days, at https://OneDayOneTime.com
From X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119
Your Ideas Aren't Worth Crap (Unless You Do This) - 118
Part 3: 17 Marketing & Business Secrets You Can Learn From Hollywood - 117
Part 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116
17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1 - 115
How to Reverse Engineer Your Website, Products and Services - 114
Urgency, Scarcity and Exclusivity (USE) - 113
Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112
Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110
Sell First, Create Later - 109
No Such Thing As Too Long, Only Too Boring - 108
I Came Home and the Dog Was Bald - 107
Put Your Pen Down, Script It And Rehearse It - 106
Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105
Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104
Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103
25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102
Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101
Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100
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