Why the Founder Identity Trap Makes Scaling Feel Harder, Not Easier

2026-02-03

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Send us a textIf your agency has grown—but the pressure hasn’t eased—this episode will hit close to home. I sat down with Calvin Correli, founder of Simplero, an all-in-one platform that’s generated over $857 million for creators, to unpack why scaling often feels heavier instead of lighter.Calvin operates from a single premise: your business is a reflection of your inner code. And when that code is off, no system, automation, or AI workflow will fix the friction. We explored the Founder Identity Trap—the subconscious patterns that quie...

Send us a text

If your agency has grown—but the pressure hasn’t eased—this episode will hit close to home. I sat down with Calvin Correli, founder of Simplero, an all-in-one platform that’s generated over $857 million for creators, to unpack why scaling often feels heavier instead of lighter.

Calvin operates from a single premise: your business is a reflection of your inner code. And when that code is off, no system, automation, or AI workflow will fix the friction. We explored the Founder Identity Trap—the subconscious patterns that quietly turn founders into bottlenecks, fuel burnout, and keep teams from operating at full strength.

This conversation goes far beyond tools. We talk about why successful founders still feel dissatisfied, how overcomplicating systems masks deeper issues, and what actually creates clarity, leverage, and sustainable growth. If you’ve invested in better systems, smarter automation, or AI-driven operations—and something still feels misaligned—this episode will give you language, insight, and a practical framework to address the real constraint.

If you’re a coach, consultant, or service provider tired of being the systems janitor, Calvin invites you to explore Simplero at simplero.com. If you’re already at six figures, there’s a direct option on the homepage to connect with him personally. You can also find Calvin on Instagram under Calvin Correli and let him know you heard him on this podcast.

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

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