Welcome back to “I’m a Millionaire! So, now what?” with me, your host, Colleen O'Connell-Campbell. Today, I am joined by Susan Diaz, Founder and CEO of c+p digital. Susan is a podcaster, and author of UNboring: take your content marketing from blah to brilliant.
In this conversation we discuss how to approach marketing during a recession.
📝 The impact of a recession on Marketing Strategy
📝 The benefits of proactively making smart cuts to your budget during a recession
📝 The importance of niching down, to narrow your Target Market and focus deeply
📝 The benefits of a Content Audit and having a clear Content Inventory
📝 3 Ways to repurpose your content for greater engagement
📝 The benefits of repeating yourself in conversation, and what that tells you about your key messaging
📝 Susan’s fun, frank advice for The Self-Made Nation
There’s so much more to the podcast. Have a listen! 🎧
If you’re looking for more information on auditing your content, you’ll find it here: https://cp.digital/save-marketing-dollars/
If you are a return visitor to my podcast, please drop me a 5-star rating. Thank you!
EP295 Strategic Exit Planning
EP294 Embracing Vulnerability in Leadership - A Path to Authentic Strength
EP293 The Power of Vulnerability in Business
EP292 From Lens to Legacy - Crafting a Brand Beyond the Individual
EP291 Crafting Culinary Excellence
EP290 Brewing a Non-Alcoholic Business Revolution
EP289 Building a business that changes the women’s sportswear story
EP288 How to Craft an Epic, Legacy-Defining Business Exit
EP287 Building a Brand That Supports your Cash Rich Exit
EP286 The Art of Accounting for Small Businesses
EP 285 A treasure trove of business brilliance from twelve titans
EP284 Capitalizing on growth for a cash rich exit
EP 283 Maximizing Business Valuation
EP282 The Roadmap to a Successful M&A Journey
EP281 Exiting Your Supply Chain Business (A Niche Perspective)
EP280 Smart Strategies to Maximize Your Business Sale
EP279 Cashing Out: An Expert's Guide to Selling Your Business
EP278 Introducing 'The Cash Rich Exit Podcast', your guide to intentional business exits
EP 277 Secrets of the Self-Made: investing lessons from classic books (and the final chapter)
EP276 ‘Trillions’ made simple: demystifying Index Funds and ETFs
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