Guest: Craig Meier, CEO, Medical Solutions
Host: Sam Meers, EVP, Practice Lead, Barkley
It is never a matter of if, but when, a corporation faces adversity. And in the era of COVID, whatever fissures were lying right below the surface were likely exposed in the past several months.
While most businesses work to be prepared financially for a crisis, far fewer of them are prepared culturally for a crisis like the COVID pandemic. How can a strong corporate culture blunt the impact of a significant economic event like Covid?
In this episode of Modern Marketeers, we’ll talk with Craig Meier, CEO of Medical Solutions, about the extraordinary culture of their organization, how they achieved it, and how it has sustained them in the wake of COVID-19.
Have a comment or topic suggestion for a future episode of Modern Marketeers? Please email our producer, Michael Levine, at mlevine@barkleyus.com.
How COVID-19 has spurred home health and telemedicine
Community initiatives in public health in the era of COVID-19
Unbundling health insurance in the era of COVID-19
The role of brand purpose in healthcare in the era of COVID-19
Business and community implications of COVID-19
COVID-19 and its impact on Women
The rapid rise of telemedicine during COVID-19
Medicaid expansion in the era of COVID-19
The Changing Role of Brand Leadership
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