Life on Mars - A podcast from MarsBased
Technology
Back in the day, pre-pandemics and whatnot, we used to organise an annual conference called Startup Grind Tech. Oh, boy, long gone are those days.
We hosted Carlota Pi, former CMO of HolaLuz, in her new role as chairwoman, to discuss their TV marketing campaign and marketing at scale.
Carlota breaks down and shares all the learnings from that campaign, their revenues, their spend, how they sweated bullets when nothing happened for the first days and more.
Funny story, Àlex messed up with the time scheduled for that session and cut it short, so here's a condensed version of the HolaLuz story!
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
079 - Building the next 10 years of MarsBased
078 - The future of SEO and content strategy in an AI-driven world, with Clemens Rychlik (COO @ Bourbon)
077 - M&A Masterclass with Founder Partners
076 - Building a thriving Shopify agency, with Keyven Ferland (Founder of La Web Shop)
075 - Bootstrapped Businesses, with Amir Salihefendic (Founder @ Doist)
074 - The unfiltered reality of serial entrepreneurship, with Francesc Font Cot (Co-founder of Incapto)
073 - From Rails to revenue, with Khash Sajadi (CEO & Co-founder @ Cloud 66)
072 - We're back! Riding out a crazy wave in the tech industry
071 - Taking investment or selling MarsBased?
070 - How we find clients in San Francisco, with Àlex Rodríguez Bacardit (CEO @ MarsBased)
069 - Remote, async and more, with Job van der Voort (CEO @ Remote)
068 - No code in 2023, with Toby Oliver (CEO @ Bravo Studio)
067 - Pros and cons of running a boutique agency, with Jamon Holmgren (CTO @ Infinite Red)
066 - WTF happened to SVB, with Victor Horcasitas
065 - Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade)
064 - All about becoming a UI/UX freelancer, with Fabio Basile
063 - 2022 recap + 2023 predictions
062 - Tips for agencies and contractors during economic downturns
061 - The solitude of managers, with Xavier Noria and Pau Minoves
060 - Calculating and taking risks in extreme conditions, with Jonas Rinde (CEO @ Nomono)
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