There's no doubt that the sponsorship industry is in a period of huge change.
There’s a more laser-like focus on achieving ROI and ROO, new technologies are helping both rights holders and brands manage & measure their portfolios, women's sport is growing, as is eSports. Then there’s augmented reality, virtual reality and the list goes one with our access to so many properties, often on demand, now available 24/7. Add to that our recent shows discussing IP owners taking control of content, the huge opportunity that Asia presents and the changing attention spans of consumers we are all trying to reach.
As sponsorship professionals, stakeholders just expect you to get on with it and be successful. What isn’t often talked about, however, is how the change is impacting the employment market, the skills required to be successful, ideal team structures and how to find and retain great talent.
One person who has a deep understanding of the sponsorship employment market is Jonathan Harris, Managing Partner, Australia at SRi. Jonathan joins us on the show to take us inside the sponsorship employment market.
Also joining us on the show, as usual, is our MD, Mark Thompson, who discusses his latest blog which looks at the changing skills needed from sponsorship professionals and the makeup of commercial teams in both rights holders and brands.
Enjoy.
See omnystudio.com/listener for privacy information.
14 Hand Picked Pieces of Sponsorship Advice and Insights Re-run - Host's Choice- Ep 129
Inside Burger King's Sponsorship of Stevenage FC Re-run - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 128
Inside Creativity in Sponsorship Re-run - Misha Sher - MediaCom - Ep 127
Inside Sponsorship at UFC – Nick Smith - Ep 126
Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
Inside Sponsorship at Shell V-Power Racing Team – Nigel Calder - Ep 124
Inside Sponsorship at Miami HEAT – Jessica Geymayr - Ep 123
Inside Sponsorship at Las Vegas Raiders – Howard Christian - Ep 122
Inside Sponsorship at San Francisco 49ers - Cameron O'Toole - Ep 121
Inside Sponsorship at New York Red Bulls - Jordan Iannuzzi - Ep 120
Inside Sponsorship at Toyota - Dedra DeLilli - Ep 119
Inside Sponsorship at Heineken - Thomas Mulders - Ep 118
Inside Sponsorship - Best Bits of 2022 - Ep 117
Inside the Sponsorship Employment Market - Jonathan Harris - SRI - Ep 116
How to be Innovative and Creative in Sponsorship - Adam Ferrier - Thinkerbell - Ep 115
How Brands Can Optimize Their Sponsorship Portfolio - Scott Tilton - KORE Software - Ep 114
2023 Planning Considerations - Dan Collier-Hill - MediaCom - Ep 113
Inside Disabled Athlete Sponsorship - Ryan Neiswender - Paralympian - Ep 112
Inside Rugby Australia - James Durbin - Chief Commercial Officer - Ep 111
14 Hand Picked Pieces of Sponsorship Advice and Insights - Host's Choice- Ep 110
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