Powerful Communication Podcast
Business
Nothing stifles a comms team like constant day-to-day firefighting.
It's refreshing to get the team together, set some proper goals and go about achieving them with determination and focus.
In one recent media training session delivered by my business, Comsteria Limited, we were discussing pitching stories to the media when one participant commented that 'you win some you lose some'. This of course is true. But we don't need to sit back and accept our fate. We can be proactive - take on specific battles and make absolutely sure we win them.
It's the same when people talk about this desire for 'engagement' or 'awareness'. Specifically, what sort of engagement? From whom? We unpick all this in our training sessions, pulling in tactics from the wider business world as well as sport and popular culture. Jessica Ennis knew she was going to win London 2012 Olympic gold. Music producer Brian Higgins knew 'The Promise' would be a massive hit for Girls Aloud and become a defining sound for a generation.
Have a listen to this podcast for more on the power of intent, the importance of clear, specific goals and how bringing in an outsider could be the breath of fresh air your business or comms team needs.
Why you shouldn't use the phrase 'town hall' to describe a business meeting
Màiri McAllan and a lesson in how to give and receive criticism
Writing training - confidential, bespoke support for your writing
Google Podcasts Is Closing - Here's What You Need To Do
Be A Guardian Of The Journalism Profession
The thing Scottish politicians do when they speak that drives audiences up the spout
Media Training Tip: The General-Specific transition
Attitudes To AI
Crisis comms and the need for compassion in holding statements
Spell it out to help the NHS
In praise of Iona MacGowan and Sam Sulek
Why do football clubs put their managers in such vulnerable positions?
The Comsteria AI Challenge
Josh Simons on LBC comments about Scotland
Thought leadership false assertions
Reaction to Chris O'Shea £4.5 million salary
Media training breakthrough - cutting out the verbal crutches.
Changing the way we talk about mental health
How to get your staff back to the office
Should your business have an AI working group?
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