Join us for an engaging conversation with Jonathan Murray, co-founder, and CEO of Adapt Agtech, where we delve into his remarkable journey in the booming vertical farming industry. With a diverse background spanning banking, clean tech, defense, and Medtech, Murray shares how he leveraged his experience to navigate regulations and find solutions to complex problems. We explore Adapt Agtech's growth and its unique focus on producing gourmet mushrooms in hyper-local environments, including the company's hybrid business model and its plans for expansion into the US market. Jonathan also shares his thoughts on the future of urban agriculture, sustainability, and the importance of bringing new talent into the industry. This podcast is a must-listen for anyone interested in the fascinating world of vertical farming and sustainable agriculture.
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Key Takeaways"We activated a new restaurant in the city of Toronto called The Butcher Chef. As you can imagine, a lot of meat at The Butcher Chef, and they're using mushrooms as an entire dish. It looks like a bouquet of mushrooms, and it's a standalone main course. That's pretty incredible to see."
"We're trying to advance access to sustainable food. That's the mission of the company. And we're supported from Impact funds, which is awesome because they believe that that's the ultimate goal.”
“We are averaging zero food spoilage because if we overgrow, we're donating to community kitchens and food banks. So not only do we have space in our containers to grow and sell and be a commercial enterprise and make money, for sure, but we're also reserving portions of those growers to donate"
Resources MentionedJonathan's Website - https://www.adapt.ag/
Jonathan's Linkedin - https://www.linkedin.com/in/jonathan-murray-74747813/
Jonathan's Instagram - https://www.instagram.com/adaptagtech/
Jonathan's Twitter - https://twitter.com/AdaptAgtech
Jonathan's Facebook - https://www.facebook.com/adaptagtech
Jonathan's Youtube - https://www.youtube.com/@adaptagtech
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
VFP Twitter - https://twitter.com/VerticalFarmPod
VFP Instagram - https://www.instagram.com/direct/inbox/
VFP Facebook - https://www.facebook.com/VerticalFarmPod
Vertical Farming Jobs - http://verticalfarmingjobs.com
Vertical Farming Weekly - www.getrevue.co/profile/verticalfarmingpodcast
Sponsor LinksCultivatd’s Website – https://cultivatd.com/
Cultivatd’s Instagram – https://www.instagram.com/cultivatdco/
Cultivatd’s Twitter – https://twitter.com/cultivatd
Cultivatd’s Facebook – https://www.facebook.com/cultivatd/
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