We’ve heard from a lot of designers and user researchers on the show, but we’re always looking for fresh perspectives on how research can help your business. So this week, Erin and JH chatted with Aazar Shad, Head of Growth at Userpilot, about how research methods are essential to his growth strategy.
Aazar started using research methods to find our who his users were, but continued using them to grow Userpilot’s business. He talked about how secondary research helped him find the best ways to connect with his target audience, continuous interviews help him identify where to go next, and how he honed his research skills over time.
Highlights
Related links
About our guest
Aazar Shad is a growth marketing leader and founder of The Performers, a paid social mastermind group (at the time of our interview, he was Head of Growth at Userpilot). He is the host of the podcast Growth Marketing Stories
#147 - UX Research in Healthcare with Nadyne Richmond
#146 - Building a UX Research Team From Scratch with Julian Della Mattia of the180
#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of Wonder
#144 - The Craft of Sample Sizes with Lauren Stern of WHOOP
#143 - Harnessing AI For Better Insights with George Whitfield of MIT and FindOurView
#142 - Quantifying Research Impact with Ruby Pryor of Rex
#141 - The Chaos Theory of Event Networking with Bryan Dosono of eBay
#140 - Should You Leave Academia? Advice for Researchers with Joe Stubenrauch
#139 - Content Design and the Power of Simple Language with Erica Jorgensen
#138 - Designers as Change Agents with Maria Giudice
#137 - Practical Strategies to Foster Customer Obsession with Prayag Narula, CEO and Co-Founder of Marvin
#136 - Designing Generative AI at Notion with Linus Lee
#135 - How to Influence Stakeholders with Strategic Research with Andrea Amorós, Associate Principal Researcher at ADP
#134 - The End of an Era: A Fond Farewell to JH
#133 - Driving Actionable Decisions from Insights with Pejman Mirza-Babaei, UX Research Consultant
#132 - Unveiling UX Insights with Competitive Research with Rachel Miles, Research Lead at IBM
#131 - Designing Beyond the Product: Systems Thinking with Sheryl Cababa, Chief Strategy Officer at Substantial
#130 - The Art of Great Facilitation for Better Collaboration with Marsha Acker, Founder and CEO of TeamCatapult
#129 - How to Upskill Product Teams in UX Research with Helen Devine, UX Research Manager at The Economist
#128 - The Value of “Scrappy” Research with Varun Murugesan, Co-Founder of Apple and Banana
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
A Prairie Home Companion: News from Lake Wobegon