Welcome back to the second episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape. We are all in this together and want to make sure our listeners have the best information possible in order to make the tough decisions every company is facing during these challenging times.
In the first half of this episode, co-hosts Scott is joined by special guests William Margaritis, SVP, Ecommerce of Reprise; Amie Owens, SVP, Head of Shopper Marketing of UM; and Chad Stoller, Global Innovation Officer of UM, to talk all about how COVID-19 is changing shopping behaviors and accelerating ecommerce growth.
Later in the show, special guest interviewer Hamish Kinniburgh, Global CSO of UM, interviews Ben Jeffries, Founder & CEO of influencer.com, to talk about the state of influencer marketing and what brands need to pay special attention to under the current circumstances.
As usual, we wrap up this episode with Adam and Scott discussing some of the top news stories from this week. Spoiler alert: they are nearly all COVID-19-related.
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Episode 157: 2024 Developer Conferences are all about AI
Episode 156: Decoding Gen Alpha & Millennial Parenting
Episode 155: Apple Vision Pro
Episode 154: Outlook 2024 Deep-Dive
Episode 153: CES 2024 Recap
Episode 152: 2023 Trend Recap
Episode 151: 2023 Holiday Shopping Trends
Episode 150: Generative AI & Its Impact on Advertising
Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media)
Episode 148: Apple WWDC 2023 Recap
Episode 147: CES 2023 Trend Recap
Episode 146: Holiday Special - Innovation Gift Exchange
Episode 145: Holiday Shopping & Streaming Update
Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS)
Episode 143: One-Way Ticket to Dynamic Island (Apple Event Recap)
Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)
Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)
Episode 140: Apple’s 2022 WWDC Recap
Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)
Episode 138: 2022 Google I/O Event Recap
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