Doing marketing can really suck.
It can suck your time. It can suck your energy. And a lot of marketing out there well, kind of sucks.
Which is where today’s badass business owner comes in.
Justina Cerra Lucas is the founder of 218 Creative, where she helps creatives and entrepreneurs book more clients with marketing that doesn’t suck.
Justina doesn’t believe that there’s a one-size-fits-all solution to your marketing, but she also believes that it doesn’t have to be complicated or overwhelming. In fact, she says over-complicating it is one way that leads to sucky marketing.
We’re going to chat about what it looks like to create a marketing plan that doesn’t suck, especially for creatives, agencies, and people who are out there selling branding and marketing, but just can’t do it for themselves.
Justina Cerra Lucas is a marketing professional by day and cat mom by night. With over a decade of experience in marketing across industries ranging from nonprofit to Hollywood entertainment and everywhere in between, she found that her favorite people to work with are other creative small business owners. She's been around long enough to bring thoughtful strategy to the table and knows that marketing doesn't necessarily have to be complicated in order for it to be successful. Empowering others to be able to carry out their marketing confidently is her jam.
Tune into this episode to hear:
Learn more about Justina Cerra Lucas:
Learn more about Pia:
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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