You’ve probably heard about the importance of choosing a niche or ideal customer for your business, especially if you have a service-based business like being a coach, practitioner, instructor, or creator. But then, when it comes time to narrow down your focus, you start feeling like you’re putting yourself in too small of a box…or you can’t decide (and don’t really want to decide) on one specific niche you serve. So, do you really have to niche or can you stay broad and help everyone? Let’s find out in today’s episode.
“If you are just starting out, really focusing on the ‘define’ section first is absolutely critical. That is the first step.” - Shawn Mynar
“If you put yourself out into the world as someone who can help everyone, you are not going to attract anyone.” - Shawn Mynar
“If you have chosen a niche and it is specific enough, then you have to stay specific with what you share, with who you’re talking to, and how you’re talking to them.” - Shawn Mynar
“The only way that it gets easier, a lot easier, is for you to have a dream client. For you to really narrow your focus, really niche down, think about that one person that you want to help and create a content specifically for that one person.” - Shawn Mynar
FULL TRANSCRIPT BELOW: please note, transcript is auto-generated and will contain errors in punctuation, grammar, and spelling
You've probably heard about the importance of choosing a niche or ideal customer for your business, especially if you have a service based business like being a coach, a practitioner, instructor creator, that kind of thing. But then when it comes time to narrow down your focus, you start feeling like you're putting yourself in too small of a box, or you can't decide and don't really want to decide on one specific area you serve. So do you really have to niche down or can you stay broad and help everyone? Let's find out in today's episode. Hey there, I'm Sean miner, and this is unstuck entrepreneur. I'm a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where I work from home in my sweat
+++
Are you building YOUR flow business? Find out here >>> TAKE THE QUIZ!
Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS!
Chat with me on Instagram >>> @SHAWNMYNAR
Get the latest scoop >>> SHAWNMYNAR.COM
+++
Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW!
I appreciate your support. 🙏
What's Working In My Business Right Now — Ep. 242
How To Price Your Offers — Ep. 241
Why I Don't Recommend Creating A DIY Online Course — Ep. 240
What I Learned During My 30-Day "Do What I Want" Experiment — Ep. 239
10 Questions To Discover Your Brand Identity — Ep. 238
How To Get Your Next (Or First!) 20+ Clients — Ep. 237
Key Takeaways From The "Instagram Is Fake" Trend — Ep. 236
Building Confidence In Your Business — Ep. 235
How To Launch Your Program (Even With A Small Audience) — Ep. 234
Behind The Scenes Of Creating A New Program — Ep. 233
How To Know If People Will Buy Your Offer — Ep. 232
When You Feel Like Giving Up... — Ep. 231
How To Stand Out In A Crowded Industry — Ep. 230
3 Simple Hacks To Immediately Improve Your Copywriting Skills — Ep. 229
Using Paid Ads To Grow Your Business with Frannie Coggeshall of Elevate Her Marketing — Ep. 228
How I Changed My Relationship With Social Media — Ep. 227
The Truth About Passive Income — Ep. 226
A Week In The Life Of An Introverted Online Business Owner — Ep. 225
BEST OF: Create Your Vision For The Year Ahead — Ep. 224
BEST OF: Getting Over The Fear Of Failure — Ep. 223
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show