UK RAP LEGEND Turned CEO: Krept’s INCREDIBLE Rise

In this episode of Exhibit A, Abbey Clancy sits down with rapper-turned-entrepreneur Krept to explore his inspiring journey. Known as one-half of the iconic UK rap duo Krept and Konan, Krept reflects on his rise from the streets of South London to global success. He opens up about life-changing moments, including viral freestyles, record-breaking achievements, and the decision to focus on positivity despite tragedy. Beyond music, Krept shares how he built Nala’s Baby, a multi-million-pound business revolutionising baby skincare with high-quality, natural products. With heartfelt stories about fatherhood, business struggles, and perseverance, this episode is a masterclass in resilience and innovation.

00:00 - Introduction

01:09 - Growing Up in South London

09:11 - Going Viral

10:14 - Choosing Music Over Retaliation

15:03 - Breaking Records as Independent Artists

19:00 - Expanding Into Business

28:06 - The Birth of Nala’s Baby

31:14 - A Year and a Half of Perfection

36:45 - Breaking Barriers with Accessibility

39:48 - Co-Parenting and Running a Business

48:25 - Returning to Independence with Young Kings 2

51:00 - Fatherhood and Legacy

53:30 - Advice for Aspiring Entrepreneurs

55:00 - Closing Reflections

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