The Communicate Influence Podcast
Business:Marketing
Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint.
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James also produces the daily news briefing Podnews.net. All this makes James the perfect guest to talk about podcast trends in 2020.
We cover the growth of podcasting, in terms of technology and content production. James also focuses on podcasts are being listened to on more platforms, Apple losing ground to Spotify in some countries, and the renewed focus on analytics and alignment with the IAB standards. We also discuss advertising in podcasting, ad skipping, methods of earning money with podcasting, and more.
Finally James answers two important questions: Will independent podcasters be overshadowed by large media production companies, and what makes a great podcast episode.
Find James on Twitter and LinkedIn.
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