Why you buy what you buy

We lift the curtain on how everyone from toothpaste brands to the United Nations is using science to influence your choices in ways you’re probably not aware of. Behavioural science has even made its way into TV drama.

How does it work? And why is it so effective?

If you'd like to get in touch with the team, our email address is businessdaily@bbc.co.uk

Presented and produced by Rowan Bridge

Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, why bond markets are so powerful, China's property bubble, and Gen Z's experience of the current job market.

We also speak to some of the world's most influential business leaders. These interviews include the CEO of Google Sundar Pichai, Wikipedia founder Jimmy Wales, and the billionaire founder of Epic Systems, one of the world's largest medical record software providers, Judy Faulkner.

(Picture: The hand of a woman about to cause a chain reaction by pushing over a domino. Credit: Getty Images)