It’s critical that learning business professionals pay careful attention to the research they create and the research they rely on for making decisions. This means asking questions, knowing the research methods used, and understanding the limitations of the data. But, because most of us aren’t trained in research, this can be a challenge.
That’s why Elizabeth Engel, chief strategist at Spark Consulting, and Polly Karpowicz, a seasoned association consultant, co-authored “Caveat Emptor: Becoming a Responsible Consumer of Research.” Their goal in writing the white paper was to help associations and others to be better informed about the research they use and to remain trusted, unbiased sources of information for the audiences they serve.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Elizabeth and Polly about primary versus secondary research, qualitative and quantitative research, mixed research methods, the ethics of using people in research, and bias. They also discuss data validity, reliability, and statistical significance, and they share valuable tips for the responsible consumption and production of research.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode344.
We are grateful to our sponsor for this series, WBT Systems.
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TopClass LMS provides the tools for you to become the preferred provider in your market, delivering value to learners at every stage of their working life. WBT Systems’ award-winning learning system enables delivery of impactful continuing education, professional development, and certification programs.
The TopClass LMS team supports learning businesses in using integrated learning technology to gain greater understanding of learners’ needs and behaviors, to enhance engagement, to aid recruitment and retention, and to create and grow non-dues revenue streams.
WBT Systems will work with you to truly understand your preferences, needs, and challenges to ensure that your experience with TopClass LMS is as easy and problem-free as possible. Visit leadinglearning.com/topclass to learn how to generate value and growth for your learning business and to request a demo.
409: Using Data to Drive Decision-Making
408: Authenticity in Marketing with Michelle Brien
407: Adding Value With Guides
406: Nondisruptive Creation, Part II
405: The Science of Engagement with Clark Quinn
404: Nondisruptive Creation, Part I
403: Who or What Is Tagoras?
402: A Curious Conversation About AI with Julian Stodd
401: Developing Business for a Learning Business
400: 20 x 20 Vision for Lifelong Learning
399: Transformational Partnerships with Bruce Rosenthal
398: The Difficulty of Desirable Difficulties
397: Learning and Education
396: Storytelling for Businesses with Park Howell
395: Digital Credentials Aren’t Valuable Unless…
394: 3 Principles of Pricing
393: Personalization and AI with Erica Salm Rench
392: Preparing for 2024
391: Reflecting on 2023
390: Redux: Strategic Doing with Ed Morrison
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