Why neuroinclusion needs to be top of mind for themed attractions - with Robbie Jones

In this episode of Skip the Queue, host Andy Povey is joined by Robbie Jones from Katapult to discuss how guest insights and psychology shape the design of modern visitor attractions. Robbie shares how Katapult works with IPs, theme parks and destinations to create experiences that focus on guest behaviour, emotions and expectations.

The conversation centres on a groundbreaking four-year research project with University of Birmingham and Drayton Manor Resort exploring how attractions can better support neurodivergent guests. The project aims to develop a global blueprint for neuroinclusive design that improves accessibility while maintaining exciting and immersive experiences.

Key Topics Discussed:

• Insights-led design in themed attractions
• Neurodiversity and inclusion in theme parks
• A four-year research project with the University of Birmingham and Drayton Manor
• Breaking misconceptions around sensory experiences and neurodivergence
• Personalisation and guest autonomy in attractions
• Reducing friction in queues and guest journeys
• The role of analogue, interactive experiences in museums and parks
• The commercial and social impact of inclusive attraction design

 

Show References:

 

Robbie Jones, Insights Director at Katapult

• https://www.katapult.co.uk/
• https://www.linkedin.com/in/mrrobbiejones/
• https://blooloop.com/katapult-neuroinclusion-research/

 

Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey.

If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching 'Skip the Queue' or visit our website SkiptheQueue.fm.

If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.

 

Credits:
Written by Emily Burrows (Plaster)
Edited by Steve Folland
Produced by Emily Burrows and Sami Entwistle (Plaster)

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