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Lee Robertson is a serial entrepreneur, having founded no less than 3 companies to date. One didn’t work out and is no longer around; one became a huge success, and he sold it to his colleagues in a management buyout; and the third one is currently thriving and keeping him busy.
Lee, who came from humble beginnings and spent his early career in the Royal Navy, entered the financial services industry as a direct salesman in his twenties. In the days before Google, he made cold calls every day from numbers he found in the Yellow Pages, which must be a fantastic way to develop thick skin—something that all entrepreneurs need!
He’s always been considered a pioneer and keen to employ forward-thinking innovations, which helped propel his success.
An early adopter of the concept of “personal brand”, Lee was a regular in the press and on TV, which gave his company a huge boost and provided fuel for their growth.
During the conversation, he shares a step-by-step guide on building your own personal brand to help grow your own company.
And he shares his views on an organisation called “The Company of Entrepreneurs”, a City of London Livery Company that he found incredibly helpful as he evolved his career and grew as an entrepreneur. - worth checking them out as they’re very much open to members - link below.
Towards the end, he offers some wise words about what matters and what’s really important - something that all entrepreneurs need to be reminded of from time to time.
And he signed off with some fantastic book recommendations, most of which I'd never heard of but will certainly be checking them out - and if you’re building a business, you should too.
Packed with insights and ideas that I know will be helpful to you, ladies and gentlemen, I give you Mr Lee Robertson.
Resources
Lee’s Twitter (X)
Lee Robertson Chartered FCSI FRSA | LinkedIn
Octo Members
Worshipful Company of Entrepreneurs
Do the F*cking Work: Lowbrow Advice for High-Level Creativity eBook : Buirge, Brian, Bacher, Jason, Richburg, Jason: Amazon.co.uk: Books
Break From the Pack: How to Compete in a Copycat Economy eBook : Harari, Oren: Amazon.co.uk: Books
High Frequency Change: why we feel like change happens faster now, and what to do about it
Word of Mouth Marketing: How Smart Companies Get People Talking eBook : Sernovitz, Andy, Godin, Seth, Kawasaki, Guy: Amazon.co.uk: Books
This podcast is produced by GR Media
Sponsored by Capital Asset Management
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S03E16 - Peter Cowley - Public Success, Private Grief
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S03E14 - Russ Haworth - On The Business of Family
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S03E10 - Ray Trapani from Bitconned (now streaming on Netflix) - an insider’s experience of investing in cryptocurrency.
S03E09 - Victor Haghani - Author of The Missing Billionaires, discusses how entrepreneurs can build and keep wealth.
S03E08 - Bruce Whitfield - The Secret Sauce of Successful Entrepreneurship - learned from 50,000 interviews with business leaders.
S03E07 Dave Butler, CEO of Dimensional Fund Advisors - From pro basketball to leading a $600 billion investment business; timeless money advice for entrepreneurs.
S03E06 - The Water King - Allan Feldt sold a business making just £50k profit for £15 million and then went on to a £75 million exit. An inspiring entrepreneurial story.
S03E05 Richard Bearman - Managing Director, British Business Bank. Ideas, insights, and inspiration from the banker who loves to help entrepreneurs.
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S03E02 Back From the Brink - the incredible story of a husband-and-wife team that built an amazing business over 30 years. And then nearly lost it all
S03E01 Roheel Ahmad - CEO of one of the fastest-growing companies in Europe shares his secret sauce of business success.
S02E16 The Best Bits from Season 2
S02E15 Piers Linney shares his entrepreneurial journey from modest beginnings to Dragon's Den and the advice he got from Sir Richard Branson
S02E14 Entrepreneur Bootcamp with Serial Founder, Bob Norton (with 2 free ebooks)
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