No, you’re not imagining things and there is no need to adjust your TV. There really are more ads and marketing campaigns from restaurant companies on air, on your phones, on your streaming services, on your social media feeds.
An increase in advertising/marketing spend was one of the major themes from this latest round of earnings calls, in fact, and it’s a strategy shared by brands from Brinker to BJs, and from Shake Shack to Dutch Bros. There’s a reason for this (or several). Firstly, we’ve returned to a far more normalized environment after three years of anything but. Second, several brands are growing and therefore cultivating top-of-mind awareness as they enter new markets. Third, consumers are becoming more discerning and pulling back on traffic, and it’s important to keep their attention.
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Why invisible technology continues to be the most important thing for restaurants
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Why most restaurants aren't turning to discounting to show value to customers now
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Why Chipotle's extreme focus on this one thing has paid off
Why you should stay nimble with your restaurant's social media
How Sweetgreen has benefitted from its recent success
Why Papa Johns may be losing its competitive edge in the pizza segment
How Applebee's is planning to turn things around
How Dutch Bros pulled ahead of its biggest competition this quarter
How big restaurant chains are trying to get in on the growing coffee segment
How this underused vegetable can be on your menu
Why Starbucks is financially shaky right now
Why Yum Brands had its first negative quarter since the pandemic
How Domino's is benefitting from this big change
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