Whether you’re selling media direct or within an agency environment, you’re “competing” in a broader marketplace.
In most media markets around the world, regardless of their size, there is a finite amount of revenue opportunity which all publishers and media sales professionals are vying for.
Your ability to conduct a thorough competitive analysis of your market, identify the deficiencies and strengths in your own proposition and then formulate a cogent plan to exploit your competitive advantage; is absolutely critical to success in today’s marketplace
Sarah Williams joins to unpack this topic, based in New York Sarah is Sales Trainer for Spotify across the Americas.
Follow Sarah on LinkedIn.
Learn about Blue Ocean Strategy at blueoceanstrategy.com
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
Music by Donyea Goodman at donyeamusic.biz/onlinestore
Mastering sales messaging
Precision Prospecting
Post-Pandemic Presentations
Power Scripts
Product vs Proposition
Unearthing Killer Insights
Nailing an ideal week
4 years of the podcast
Less is more in 2024
Pricing Power Plays
Ethical Dilemmas
Selling in a downturn
Selling Niche Audiences
Creating a sales strategy
Moving the market
Creating winning presentations
Upping your “internal” sales game
Selling media to small business
Subjective Value: Avoiding a race to the bottom
Unpacking media agencies
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