Can you run your own paid ads? With Mark Chapman

Show notes:

This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content.

Find out more about the DIY Ads courses use code BECCA for a discount

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Time stamps:

00:11 - The Impact of Live Events on Personal Growth

04:17 - Navigating the New Era of Wedding Business Marketing

10:03 - The Evolution of Wedding Advertising Strategies

22:53 - Deciding Where to Allocate Advertising Resources

26:09 - The Shift in Advertising Strategies

39:27 - The Impact of AI on Advertising

40:51 - Transitioning to In-Person Events

Mentioned in this episode:

DIY Advertising Kits from the I Do Society

Do you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discount

DIY Advertising kits