Can you run your own paid ads? With Mark Chapman

Show notes:

This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content.

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Time stamps:

00:11 - The Impact of Live Events on Personal Growth

04:17 - Navigating the New Era of Wedding Business Marketing

10:03 - The Evolution of Wedding Advertising Strategies

22:53 - Deciding Where to Allocate Advertising Resources

26:09 - The Shift in Advertising Strategies

39:27 - The Impact of AI on Advertising

40:51 - Transitioning to In-Person Events

Mentioned in this episode:

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