One of the biggest misconceptions about having a successful launch is that you need a huge audience of thousands of email subscribers and social media followers.
But this couldn’t be further from the truth!
Making 5 or even 6 figures in your next launch depends a lot more on the quality and engagement of your audience than it does on the number of followers you have.
My amazing friend Michelle is proof of this, having scaled her business to six figures over the past few years with a small audience and no paid ads.
Her story shows what’s possible for all of us when we just find the courage to stop hiding and put ourselves out there, even when we only have a small audience.
In this episode, Michelle Rohr, who is the founder of the Secret Owl Society, shares behind the scenes of her most recent launch.
Along with her business partner Aimee, Michelle recently launched her newest product to an email list of just 3,800 subscribers and an Instagram following of 2,000 followers.
Selling a simple $50 digital template kit with a $7 order bump, they generated $16,000 in revenue within a few weeks and the orders just keep coming in!
If you’d like to find out more about Michelle and the Secret Owl Society, check out these links that Michelle mentioned throughout the podcast:
Secret Owl Society website
The Digital Planner Template Kit
The Michelle And Aimee YouTube Show
261: How To Get To Consistent $10K Months
260: Finding Your Entrepreneurial Self Again After Having Kids With Adrienne Dorison
259: Dealing With The Anxiety Of Finding Your Purpose
258: How To Manifest Your Biggest Dreams
257: How To Break Free From The Cycle Of Shiny Object Syndrome
256: How To Get Thousands Of Email Subscribers With Freebies
255: The Magic Power Of Recurring Revenue
254: How To Deal With The Emotional Rollercoaster Of Building A Business
253: How To Open Yourself Up To Infinite Receiving With Suzy Ashworth
252: The Secret To Fixing Your Messaging When It Falls Flat
251: How To Manage Your Time Like A CEO
250: How To Stop Blocking Your Own Success
249: How To Turn Adversity Into Success With Krista Mashore
248: How To Stop Letting Shiny Object Syndrome Keep You Stuck
247: My biggest secrets to building a successful business
246: The ONE Decision You Need To Make To Become A Millionaire
245: My 6-Step Plan For Starting My Business From Scratch
244: 3 Steps To Create Your Dream Life
243: How To Show Up For Your Dreams More Than Ever Before
242: How To Manifest The Year Of Your Dreams
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