Haunted Houses and the UX of Fear

The best haunted houses are more than just jump scares. On this episode Quartz Creative branded content editor Alexandra Owens talks to Scott Simmons, creative director at Pittsburgh’s ScareHouse, about how he uses sociology, physics, and even geometry to bring nightmares to life.

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Recording space provided by The World of McIntosh (WoM), an iconic, invite-only townhouse located in the heart of Soho that was designed as an immersive sensory experience to showcase McIntosh Group brands’ products.

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