The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative.
In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction.
We’ll see you in The Badger Den!
Highlights
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Resources & Links
All our episodes and show notes are available at https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
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How to Use Broad Match and Modified Broad Match on Amazon?
How to develop a successful client relationship?
What is Amazon IPI Score?
Can Agencies Serve as Teachers in Amazon Selling?
How to Launch Amazon Products That Customers Actually Want?
How to Achieve High Lifetime Value?
What Amazon PPC Updates Do You Need for 2024?
How to Launch Your First Sponsored Products Campaign on Amazon?
How Can I Be The Most Efficient With My N-Gram Analysis?
How Can I Improve My Conversion Rate For My Amazon PPC Campaign?
How Can I Build Tasks To Help My Amazon PPC Campaign?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
What Do I Do With Wasted Ad Spend?
How Can I Elevate My Copywriting In My Amazon PPC Campaign?
Are We Still In The Golden Age of Amazon PPC?
How Can I Become An Advanced Amazon Marketer?
How Can I Best Use The Search Query Performance Report?
1 Year Reflection: Sending Google Ads Traffic To Amazon
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