It's easy to fall into the trap of making our interviews all about the guest. Sure it means we get to tick the box that says “I showed up today”. But what value are we really creating for our listener?
In this episode, I'm going to show you how you can make your guests feel like a hero while helping your listener overcome a difficult challenge. The more helpful we are to our listener, the more they trust us. The more they trust us, the more they'll want to work with us, buy our products, and join our communities.
Key points
Introducing Morning Creative
What if Your Imposter Syndrome Was Right All Along?
How Much of Your Personal Life Should You Share With Your Podcast Listeners?
What Should You, Um, Remove From Your Episodes?
Avoid Recording Disasters With a Preflight Checklist
Digging Up Revenue From Your Evergreen Content
Using Email to Grow and Connect with Your Audience
Get Better Audio Quality From Your Zoom Podcast Recordings
What Transformation Are You Promising Your Listeners?
Stop Trying to Design Your Own Podcast Artwork
Save Time and Stress by Streamlining Your Podcast Workflow
One Small Tweak Will Bring Your Listener Closer to You
Stop Interviewing People on Your Podcast – Do This Instead
Three Formulas for an Unforgettable Podcast Name
The Single Sentence at the Heart of Your Podcast Strategy
Creating Your Listener Persona: The First Step to Growing Your Podcast
How to Keep Your Podcast Afloat in Tough Economic Times
How to Get More People to Share Your Next Podcast Episode
Putting the Listener First: A Guide to Making a Helpful Podcast
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