Social Good Instigators Podcast
Business:Non-Profit
Communication is at the heart of work in the nonprofit sector. Whether in our relationships with donors, sponsors, staff, or those we serve, clear communication, with information the recipient sees as useful is essential. In this episode, Lynn O’Connor Vos, the new CEO of the Muscular Dystrophy Association will be sharing more about communication – and about ways the MDA is better serving it’s clients.
A few of the key points covered in this podcast discussion are: • Companies are seeking ways to be socially responsible, nonprofits provide an avenue for that • Digital provides opportunities – and responsibilities – for nonprofits in communicating with their various constituencies • Seek a win-win with corporate sponsors – and other constituents • Innovation leads to brand leadership (i.e. the telethon, innovative in its day, led to national recognition of a somewhat obscure family of diseases)
About the Guest: Lynn O’Connor Vos is president and ceo of the Muscular Dystrophy Association. She was previously the Global Chief Executive Offices of Greyhealth Group (ghg) for nearly 23 years and is credited with creating, building and acquiring companies — specifically, nine acquisitions — to grow ghg’s global footprint. While at ghg, Vos led global expansion and diversification strategies and within two years grew the company from a small, domestic professional player into an award-winning global enterprise with fully integrated, multi-channel offerings. She is a recognized thought leader in the industry with published white papers and articles outlining new, successful approaches to health care technology and communications.
From the MDA Website: MDA is leading the fight to free individuals — and the families who love them — from the harm of muscular dystrophy, ALS and related muscle-debilitating diseases that take away physical strength, independence and life. We use our collective strength to help kids and adults live longer and grow stronger by finding research breakthroughs across diseases, caring for individuals from day one and empowering families with services and support in hometowns across America.
Visit www.socialgoodinstigators.com to find the podcast, transcript, and to sign up to receive notifications as new episodes are released (every 2-3 weeks). Episodes are also available via Stitcher, iTunes, GooglePlay, and iHeartRadio.
SGI63: Investing in Your Organization’s Future with Travis Laws
SGI62: Nonprofit Leadership Challenges – and Opportunities with Marc A. Pitman
SGI61: A New Way of Giving with Sharna Goldseker
SGI60: Accelerating Your Fundraising with Sandy Rees
SGI59: Starting Smart with Tim Scott
SGI58: Successful Social StartUps with Kathleen Kelly Janus
SGI57: A New Era for Nonprofits with Wayne Elsey
SGI56: Overcoming Biases, Embracing Diversity, and Building Strong Businesses and Nonprofits with Tamar Kedar Harris
SGI55: Program Impact, Relationships and Trust with Caleb Belanger
SGI54: Sharing About What You Do with Adam Walker
SGI53: Consistent Growth and Changing Careers with Diane Nelson
SGI52: Recruiting Board Members with Nathan Webster
SGI51: The New Economy with Godelieve Spaas
SGI50: Managing Change in an Unpredictable Environment with Jason Steinberg
SGI49: Creative Problem Solving (or Design Thinking) With Randy ‘Salz’ Salzman
SGI48: Creating an Environment That Encourages Risk Taking With Dominique Callimanopulos
SGI47: Impact, Community and Tech Partnerships with Scott Reichenbach
SGI46: Partnerships that Bring Lasting Impact with Stacie Freeman
NLN45: Leadership Transitions as an Opportunity with Jennifer Aronson
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