Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Business:Entrepreneurship
Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But the honest truth is scaling for the sake of it can be detrimental to your business. So in this series, we’re talking about the truth of scaling your business.
On this episode of Promote Yourself to CEO:
2:44 - The difference between growth and scale. While the terms are used interchangeably, they’re not the same thing at all.
6:25 - Entrepreneurs focusing just on scaling sales and not putting infrastructure in place create unstable and unsustainable businesses with irate customers and bad word-of-mouth.
9:25 - Emergency panic mode triggered by a large influx of customers creates chaos. Exhausting sales cycle leads to burnout with the type of massive, expensive launches you see online all the time.
15:15 - All the expenses going into massive launches in pursuit of scale focuses on top-line revenue, not profit. The entrepreneur gets paid last and doesn’t actually end up pocketing a lot of money at all.
18:00 - This year exposed how fragile so many businesses really are. One launch or bad month away from having to close up shop.
Show Links
3 Areas to Think About When Defining Your Boundaries as CEO
5 Elements That’ll Help You Define Your Role As CEO
Being the Employee Vs Manager Vs CEO In Your Business
3 Key Mindset Shifts to Scale Beyond 6 Figures
6 Lessons to Work Smarter, Not Harder
How to Make the Most of Investments in Business
You Have a Revenue Goal - Now What?
How to Set the Right Revenue Goal for Your Business
Why a Big Enough Business Is Key to a Business & Life You Love
The Vulnerable Side of Visibility with Erica Courdae
Why TikTok Could Be an Incredible ATTRACT Strategy
How to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)
Why Your Marketing Isn’t Working (& How to Fix It)
The Business You Have Today is The Result of The Work You Did 3 Months Ago!
How to Scale Sustainably
3 Common Mistakes That Can Cause Your Scaling Business to Implode
7 Lessons I Learned On My Way to a Sustainable Business
BONUS! Was 2023 A Hard Year? You Aren't Alone
What You Don’t Know About Scaling Your Business Will Kill It
Run Your Day Like a CEO
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show