How Association Leaders Can Build A Highly Profitable Non-Dues Revenue Event To Serve Their Members - Winning with Bill Sheehan, Global Head, Association Strategy for D2L

In this conversation, Bill Sheehan shares his extensive experience in the association space, particularly his role at D2L and his significant achievement in creating the Sweet Snacks Expo.

He discusses the importance of strategy, operational planning, and the collaborative effort required to execute a successful event.

Bill emphasizes the need for perseverance, vision, and the ability to adapt to challenges while maintaining a focus on the end goal.

His insights provide valuable lessons for current and future leaders in any industry.

Key Takeaways

• Bill Sheehan has over 32 years of experience in the association space
• D2L focuses on transforming learning through its Brightspace platform
• Associations are designed to protect, promote, and advance their industries
• The Sweet Snacks Expo was a significant achievement for Bill, generating substantial revenue for members and the National Confectioners Association
• Collaboration and open-mindedness are key to successful event planning
• Strategic thinking involves working backwards from a vision to identify necessary steps
• Qualitative results are as important as quantitative metrics in assessing success
• Leaders must be adaptable and willing to listen to diverse perspectives

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