Mark Cuban: The NBA Thought It Was in the Basketball Business. It Was Wrong. (Part 1 of 2) (#306)

The NBA thought it was selling basketball.

Mark Cuban thought it was selling something else.

That insight shaped how he has built companies, evaluated opportunities, and challenged entire industries.

The lesson starts with basketball. It ends somewhere much bigger. 

He also shares the skill he values most in entrepreneurs, and how AI is changing the way ambitious people learn.