The Duct Tape Marketing Podcast
Business:Marketing
In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences.
Phil introduces the concept of the three M's—Memorable, Meaningful, and Momentous—as the foundation for crafting unforgettable experiences. He breaks down how events need to stand out, provide personal value, and create significant moments to become truly unforgettable.
Key Takeaways:Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil shares insights on measuring success through post-event surveys and a 30-day engagement plan, ensuring that the impact of the event extends well beyond its conclusion. Whether you're an event planner or looking to enhance your understanding of crafting exceptional experiences, Phil's expertise provides actionable strategies for hosting events that leave a lasting and meaningful impression.
Questions I ask Phil Mershon:[00:57] What makes an event unforgettable?
[02:50] Describe the 3 M method?
[05:22] How can you utilize social media marketing to convey the purpose of an event?
[07:52] How can you serve both audience and community ?
[09:45] What are some of the ways to make both customer and employee experiences unforgettable?
[12:29] What are some of the best practices for virtual event planning?
[15:17] How do you measure the success of an event?
[17:54] What are some of the ways to get people engaged before, during and after an event?
[20:39] Where can people connect with you and grab a copy of Unforgettable?
More About Phil Mershon:
Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Master the Science of Learning
How to Win The Consumer Boredom-Span
How to Navigate the New Era of SEO
How To Tell Data-Driven Stories
How to Be an Entrepreneur in 2024
The Art of Posing Quality Questions
Gain Freedom With The "Hands-Off" CEO Blueprint
How to Balance AI Magic with Human Expertise
The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership
Mastering Delegation
From Mentee to Mentor: Crafting a Path to Professional Growth
The "Bonfire Moment": How to Solve People Problems for Startup Success
Inside Out: Unlearning it all and Building Leadership from Within
The Silent Power of Entrepreneurial Self-Exploration
The Ultimate Recipe for Ranking
Navigating Global Relationships
How To Hire a Fractional CMO
Remote Work Revolution: Drive Sustainable Growth with Virtual Teams
How to Achieve Remarkable Sales Results Every Time
Navigating Failure in Entrepreneurship
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield