Joining me today is Lewis Howes, are a keynote speaker, business coach, and NY Times best-selling author of the hit book, The School of Greatness. His newest book, The Mask of Masculinity He produces The School of Greatness podcast, which has over 250 million downloads to date and interviews amazing guests on his show. Today I’m talking to Lewis about how to use books to grow your business and how to use publicity to grow your business and sell more books.
In 2009, Lewis was teaching people how to use the new platform LinkedIn as he was regularly using this platform and seeing great results. He saw influencers get more prominent brands and bigger brand deals once they had written a book. “There’s something there when you have a book, it makes you more real as a brand. It makes you more tangible.”
On Christmas, 2007, his brother handed him a book. He found this book fascinating, and while usually not into books, he read this book in a few days and opened him up to a new world of possibilities. “I thought, wow! This is the direction I want to go in, I want to go figure this out.” From this point, he wanted to write a book to open other people’s minds the way this book opened his account.
Lewis took his book he co-wrote with another self-published author and went to conferences all over the country, selling his book. From this point in his journey, he took off and started speaking. Eventually, he grew this business into a multi-million dollar company.
“I’m the dyslexic kid who had an English tutor all throughout middle and high school and almost flunked English class. For me, it was an incredible full-circle moment almost 15 years after graduating high school. What I realized is that I need a team of people to support me. I didn’t write any book on my own, except for The Millionaire Morning.”
Listen in to find out why being on the New York Times list essential for Lewis, how he pulled in one takeaway from the top 20 bestselling authors on the New York Times list, and why you need to be strategic when you promote your book. Learn how to be ruthless in your ability to ask and be willing to risk hearing the word “no.”
Show Notes
[02:42] Lewis talks about his decision to write his first self-published book. [04:30] He decides he wants to meet the author one day and eventually become friends. [07:38] In 2015, he launched his podcast and started building a bigger audience. [10:41] Writing The Millionaire Morning and distribution of his book. [12:30] Lewis feels that there is always something good that comes out of writing a book. [15:35] Why he doesn’t want to re-launch The Millionaire Morning. [18:45] Be clear on why you are writing your book and who you are writing your book for. [22:09] The team Lewis put together to market and sell his book. [26:30] Doing whatever it takes to sell books and reach his goals. [30:25] The importance of building relationships with personalities that have platforms. [34:42] Being intentional with who you connect with to grow your brand. [35:30] Finding the right platform to write, finish and launch your book.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit How to Write a New York Times Best Seller blog by Lewis Howes Visit Lewis Howes on the webSPS 260 Children’s Books, Pop Ups & Launching A Clothing Line with Princess Booker
SPS 259 Editing 101: Everything You Need To Know Before Hiring An Editor with Qatharina Wanders
SPS 258 $105k From My Book Launch Within 3 Months with Brian Luebben (From Passive To Passionate)
SPS 247 How To Format A Book + Atticus Overview & Deep Dive with Dave Chesson
SPS 256: Understanding AI To Grow Your Business (AI Deep Dive) with Chris Winfield
SPS:255 Brave Thinking & Growing Your Coaching Business with Mary Morrissey
SPS 254 Valuepreneurs, “Funderdome” & Publishing Before Your 60th Birthday with Steve Waddell
SPS 253 The Creative Process, Humor, And Becoming Prolific with Jon Acuff
Sold Out Coach + The Sage, Struggler, And Sherpa with John Meese
SPS 251 The 5 P’s Of Profitable Podcast Guesting with Dustin Riechmann
SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon
SPS 249 Using Your DISC Profile To Write & Publish A Book Successfully with Dr. Robert Rohm (Personality Insights)
SPS 248 The Jerry Springer vs The Oprah Approach To Writing About Tough Life Experiences with Paul Scanlon
SPS 247 Million Dollar Weekend: From $50 & A Weekend To $80M/Year In Sales with Noah Kagan
SPS 246 Using Atomic Habits To Write & Publish A Book, 4M+ Copies In 3 Years with James Clear
SPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview)
SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done
SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks
SPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson
SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss
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