Rex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with household name event brands like Dreamforce and the World Tour Series. More recently the Salesforce team has pioneered the virtual event space, and are now paving the way for the hybrid models of the future.
Rex has held IT roles across a variety of industries for more than 10 years. Starting as a remediation consultant bringing troubled projects across the finish line, he went on to run application development, PMOs, product organizations and Technology strategy functions in financial services, insurance, and healthcare domains. As the Senior Director of Marketing Technology, Rex currently runs the global event and brand technology capability at Salesforce.
Celebrating 100 episodes of Event Experience with Alon Alroy
Rising above the bounce: Advanced email strategies for event professionals
Transforming conferences through AI and event tech with 6sense’s Angela Sadighian
Mastering the art of experiential marketing in event production with Brad Jackson
Go behind the scenes of White House events with Deesha Dyer
Harnessing the power of content, AI, and data for event success with Natasha Wood
Mastering encore-worthy event entertainment with Makenzie Stokel and Channing Moreland
Harnessing the power of TIME100’s influential people lists for event success with Dan Macsai
Show me the money: Navigating event sponsorship and strategy challenges
Corporate social responsibility in events: It’s just good business with Pauline Kwasniak
Mud, music, and grit: Building the ultimate festival community with Billie Jo Aasen
Turning post-event data into event success with Nicola Kastner and Jon Wolff
Maximizing ROI and relationships through micro-events with Aleksandra Panyukhina
Aligning event technology, design, and experience with Google's Ryan Howard
Cultivating event team success and longevity with Ashley Ronkowski
Building community while merging physical and virtual event spaces with Arianna Black
Building an iconic festival experience with SXSW's Hugh Forrest
2024 event trends and insights from the industry’s top leaders
Maximizing post-event impact by building a year-round marketing machine
From model and actor to experience-driven event producer with Eric Rutherford
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